📢 Growth Spec: AI Marketing Prompts & Frameworks

Objective: Use these prompts to generate high-conversion copy and marketing assets that align with the brand philosophy.

1. Landing Page Optimization Prompt

Goal: Refactor a landing page to drive emotional connection and trust.

Prompt:

"Act as a Conversion Rate Optimization (CRO) Expert. Product: [Product Name] - [One sentence pitch]. Target Audience: [Persona].

Task: Refactor the Landing Page copy using the 'Logic + Emotion' Dual Drive framework.

Requirements:

1. Identity Projection: Define who the user becomes by using this (e.g., 'Join the Elite').
2. Emotional Curve:
   • Empathy: Validate their current pain (The 'Maintenance Trap').
   • Catharsis: Describe the relief of the solution (The '2-Hour Ritual').
3. Fear to Safety: Shift from 'FOMO' to 'Psychological Safety' (e.g., 'Guaranteed Results').
4. Trust Stack: Add 'Vulnerability' (admit what the tool can't do) to build deep trust.
5. Aha! Moment: Describe the exact moment the user feels 'This is it'."

2. Multi-Channel Content Generation Prompt

Goal: repurpose core content for different platforms. ...