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Guide: Brand Site Optimization

The ultimate project prompt for building a world-class brand website, integrating UX, performance, and SEO.

PRID: 1803
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Project Prompt: Building a Brand Website Focused on Performance and Authority

Core Goal & Design Philosophy

  • Overall Goal: To create a technically leading, authoritatively rich, and experientially excellent brand website.
  • Core Philosophy:
    • Mobile-Friendly, PC-First Priority: Use responsive design, but prioritize the PC experience for rich layouts and complex interactions.
    • People-First & AI-Friendly: Serve real users first, while making content structured for search engines and AI models.

1. UX, Performance & Visual Design

  • Peak Performance: Adhere strictly to Google Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1).
  • Interaction Design (IxD): Provide immediate feedback for all interactive elements and use purposeful animations. Adhere to WCAG 2.1 AA accessibility standards.
  • Visual Design (UI): Establish a clear visual identity system (colors, typography, grid) for a professional and trustworthy look.

2. Technical Architecture & SEO Foundation

  • Integrations: Google Analytics 4, Google AdSense, Microsoft Clarity.
  • SEO Specs: Enforce HTTPS, unique canonical tags, correct hreflang tags with x-default, and a clean URL structure.

3. Content Strategy & Quality Standards

All content must follow Google's "Helpful, Reliable, People-First" principle.

  • Demonstrate E-E-A-T: Show verifiable first-hand experience and expertise.
  • Clear Structure: Use a strict H1/H2/H3 hierarchy.
  • Target "Answerable" Queries: Focus on "What is...", "How to...", and "Comparison" type questions.

4. Content Cadence & Operations Plan

  • Pre-Launch: Complete core pages and basic SEO setup.
  • Initial Launch (Months 1-3): Publish 2-3 high-quality articles per week.
  • Sustained Growth (After 3 months): Regularly update old content and maintain a cadence of 1-2 new articles per week.

Authority Distribution

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