Keyword Research Protocol
How to identify high-intent keywords systematically.
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📈 Keyword Research Protocol & Template
Objective: To systematically identify high-intent keywords by leveraging a multi-channel intelligence gathering process, starting from a few root keywords. This protocol is based on Module A of the SEO Checklist.
Phase 1: Seed Keywords Identification (The Core)
This is the foundation. Identify 3-5 core terms that are fundamental to your product. They should be broad, 1-2 word phrases.
- Action: Define your seed keywords.
- Deliverable: A simple list.
- Example for "Instant Ship™":
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Phase 2: Expansion & Intent Mapping
Use your seed keywords as inputs for the following platforms to discover how real users search and what problems they are trying to solve. ...